The dead whale installation art built by Greenpeace Southeast Asia-Philippines in Naic, Cavite bagged two awards at the 65th Cannes Lions International Festival of Creativity in France.
Photos of the frightful ‘dead whale’ with a mouth full of plastic waste went viral back in 2017, emphasizing the urgency to solve the plastic pollution problem in the Philippines.
The 73-foot long sculpture is a collaboration between Greenpeace and advertising agency Dentsu Jayme Syfu. It has won the gold and silver lion trophies for outdoor and design respectively.
— merlee jayme (@mjayme) June 23, 2018
Greenpeace media planner Anna Carballo Pago, in an interview with Adobo Magazine, said that their organization was thrilled after Dentsu tapped them for partnership. She said the installation art helped Greenpeace and other environmental organizations advance in their campaigns.
The decision to use the dead whale to depict the harm caused by plastic pollution was spurred by the 30 cases of beached whales reported in the first quarter of 2016 alone, according to Greenpeace.
A dead whale found on the beaches of Samal Island in 2016 was discovered rammed with waste such as plastic, fishnet and hooks, a piece of hardwood with nail, rope and steel wire. The Bureau of Fisheries and Aquatic Resources stated that the garbage the 38-foot sperm whale ingested was the reason for its death.
Since the ‘dead whale’ artwork in Naic first went viral, other campaigns have been launched to raise awareness of the issue.
News Source: Interaksyon
Image Source: Vince Cinches of Greenpeace