A 4,000-square meter greenhouse for roses has adopted an automated system, one of seven operated by Philippine Cut Flower Corp., which concentrates in growing “sensitive” and “perishable” roses with Dutch and French technology, said company president Dustin Andaya.
Andaya’s late father, Armando Andaya, was a pioneer in the cut flower industry in the Philippines. In 1983, the elder Andaya went to Holland to look at flood control projects but later on became drawn to greenhouse technology, which he brought back to the Philippines.
Today, the company has since become the country’s biggest indoor cut flower grower, producing two million stems yearly with the Island Rose brand. The farm lies on a 5.5-hectare property in a secluded part of Alfonso, Cavite province.
“That makes us the longest running e-commerce site [as an online flower shop],” said Andaya, continuing that couriers didn’t believe then that flowers ordered online could be delivered fresh.
The farm grows at least 10 European varieties—from the most common red and white roses to the rare pink, orange, and lavender.
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